Stop guessing which
creatives will scale.
Scale Factory helps DTC brands under €100K/month break through to consistent, scalable growth — by building the Creative Strategy System behind their ads, not by producing more of them.
- 30-minute strategy session
- No obligation
- Built for DTC brands
Built for brands that
outgrew their creative process.
DTC e-commerce brands running paid media on Meta who feel their creative process is holding them back — founders, marketing managers and performance teams who want structure, not more freelancers.
Running paid media on Meta as their main growth channel.
Brands under that ceiling who want to break through it — structurally, not with one lucky ad.
Who feel their creative process is holding growth back.
Who want structure and a system — not more freelancers.
- Brands looking for a production studio to churn out assets
- Teams that want a media buyer instead of a creative strategist
- Anyone looking for a quick fix instead of a system
Your ads don't stop working.
Your creative system does.
Most brands treat creative as a task list. The brands that scale treat it as an operating system. Here's where the wheels come off.
Creative fatigue
Winners burn out faster than the team can replace them.
No testing framework
Random tests, random learnings. Nothing compounds.
No creative structure
Ideas live in Slack threads and someone's notebook.
Too few angles
The same message endlessly repackaged into new formats.
Built on gut feel
Creative gets shipped because it looks good — not because data says so.
Inconsistent results
One month scales, the next collapses. Nobody knows why.
Great brands don't rely on one great ad.
They rely on a system that turns customer insight into a steady flow of tested, data-backed creative direction. Research, strategy, briefs, analysis, and a feedback loop that never stops.
Scale Factory installs that system inside your brand — so scaling stops depending on luck, and starts depending on process.
One system.
A loop that never stops learning.
We don't hand over a strategy deck and disappear. We build the loop — and every cycle through it makes the next round of creative sharper, faster and more predictable.
- ResearchScale Factory
Customer, category and competitor insight.
- StrategyScale Factory
Angles, hooks and territories worth testing.
- BriefsScale Factory
Structured, production-ready briefs.
- ProductionYour team / creators
Executed by your team, freelancers or creators.
- AnalysisScale Factory
Signal from noise — learnings flow back to research.
- Discovery Call
A quick, no-pressure introduction — where you're at, where you want to go.
- Creative Audit
A structured read on creative, testing setup and workflow.
- Creative Strategy
Angles and territories mapped to real customer insight.
- Build the Engine
Briefs, testing framework, cadence and feedback loops.
- Continuous Optimization
Weekly reviews and a system that sharpens every cycle.
The full creative operating layer.
- Creative Research
- Competitor Research
- Creative Strategy
- Creative Briefs
- Testing Framework
- Performance Reviews
- Weekly Strategy Sessions
- Feedback Loops
- Creative Planning
We build the system.
Your team executes.
Scale Factory is not a production agency. We're the strategic layer between data, creative and performance — so every partner in your stack gets sharper.
Scale Factory
- Creative research
- Creative strategy
- Creative briefs
- Testing frameworks
- Performance analysis
- Feedback loops
- Creative planning & decisions
Your creative team
- In-house designers, editors, motion
- Freelancers & UGC creators
- Producing the actual creatives
- Shipping to brief
Your media buyer
- Meta / paid social buying
- Budget & scaling decisions
- Structure & bidding
- Supported with our strategic input
We don't produce your creatives. We build the system that makes every creative your team ships — internally, via freelancers or via creators — measurably better.
What brands experience
after the engine is live.
No hype. No fabricated stats. Just the outcomes teams consistently see once a real creative system replaces the guesswork.
Stop burning unnecessary ad budget
Fewer blind bets. Creative gets tested with intent, so spend goes to what actually has a chance to work.
Generate more sales through Meta
Better angles, sharper hooks and a steady flow of tested creative — reaching more of the right people.
- More structure across your creative process
- Higher-quality creative output — without more chaos
- Faster testing cycles with cleaner learnings
- Less creative fatigue on your winning campaigns
- Better collaboration between strategy, creative and media
- More consistent performance across launches
- Sharper decisions grounded in data, not opinion
- A team that ships with confidence instead of hope
Start with a
Creative Audit.
A structured review of your current creative, testing setup and workflow. No commitment, no pitch deck — just a clear read on where your creative process is leaking growth.
Lower-threshold than a full engagement — a separate, no-strings first step.
Creative inventory
What you've shipped, which angles repeat and where output stalls.
Testing setup
How tests are structured today — and which learnings get lost.
Workflow & cadence
Briefing, production and feedback: where the process leaks time.
Performance signal
What the data says about fatigue, winners and untapped angles.
A creative strategy agency.
Not a production shop.
We don't chase deliverables. We install the layer that makes every future deliverable better.
Only Creative Strategy
It's all we do. No distractions, no side hustles.
No media buying
We stay in our lane and support your buyer with strategic input.
No creative production
We don't produce ads. We build the system your team ships against.
Data over gut feel
Every angle, brief and test is grounded in real evidence.
Systems over ideas
Ideas are cheap. Repeatable output is what compounds.
Built for durable growth
We optimise for the next 12 months, not the next launch.
Straight answers.
The things brands ask before booking a Discovery Call.
Let's have a
quick chat.
A 30-minute, no-pressure introduction call. We'll look at where you're at, where you want to go, and whether there's a fit — nothing more.
- Where your brand is today
- Where you want to take it
- Whether we're a good fit to work together
- No pitch, no pressure, no commitment
van der Worp
Built by an operator, not an outsider.
Sebastiaan spent years building his own e-commerce brands — and learned the hard way that winning or losing comes down to the creative system behind the ads, not the ads themselves. Scale Factory exists to install that system inside your brand.
"The best-performing brands don't rely on better creatives.
They rely on a better creative system."